Clients get 20-50 proposals a day. They spend ~30 seconds on each. The first 3 lines decide everything.

"I am a hardworking professional with 4 years of experience…" — client stops reading. Make the first line about THEM.

Prove you read the brief in one line: 'I noticed you need product videos for your skincare launch next month.'

Mirror their problem in your own words: 'You need premium videos, fast enough for weekly launches.'

A plan in 3 short steps. One relevant example. 'Start Thursday, first draft by Monday.'

Offer standard + premium with one clear upgrade. Clients feel in control — and many pick premium.

"Looking forward to hearing from you" dies quietly. End with one easy question instead.

Video gigs: link one sample clip. Writing: one short custom sample. Design: one quick mock.